When the Target data breach occurred in 2013, the response was surprising as it took too much time to manage the consumer fallout. Watching communications unfold over time, I assumed that lawyers must have managed the response, because marketers would have handled it differently–focusing effort on mitigating consumer trust damage, brand damage, and negative financial consequences.
And so I’ve been interested in this topic—marketing’s role in data breaches—for some time. I came across an exceptionally knowledgeable individual on the topic, Holly Rollo, the CMO of RSA, the Security Division of EMC. RSA solutions enable customers worldwide to deliver business-driven security strategies. After listening to her, I decided to create a multi-part series on why CEOs and marketers need to wake up to the cyber security storm that is approaching. The following is the first post on the topic–focusing on the basics of cyber security as described by someone in marketing.
Whitler: What does a data breach mean? We use this term a lot, but how would you define it?
Rollo: Put simply, a data breach is a disclosure of information to an unauthorized party. Oftentimes, people use terms like breach, compromise, or intrusion interchangeably. However, precision is critical, as there are consequential differences between these terms and the risk each presents to an organization. For the full article click here
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