Friday 23 September 2016

Good Cybersecurity Can Be Good Marketing

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that better cybersecurity is among their top technology priorities. But while CMOs “are key drivers of digital-based growth for most organizations, many are not in the habit of working with the CIO, and are certainly not in the habit of working with the security department.” In fact, besides voicing a desire for a seamless customer experience, CMOs have been reluctant to get more involved with online customer identification and other cybersecurity decisions. Security experts have generally translated this wish into procedures that are as easy and invisible as possible for brand shoppers, while also delivering a degree of online security.

Ease continues to be important in today’s online retail world, but invisibility seems to be giving way to more-notable approaches to being secure. In fact, one of the keys to creating a successful online business in 2016 was to “show people your site is secure and trustworthy.” For the full article click here 



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