Saturday, 23 April 2016

Creating trust in the digital world

The digital world is full of rapidly expanding opportunities for innovation. Businesses, governments and individuals in the Middle East, where internet and digital usage is fairly high, are looking at ways to reap the benefits it can offer. From creating new markets and new products, to developing a better understanding of consumers and citizens and finding different ways of connecting with them, the digital world offers enormous potential.

Unfortunately, in the rush for companies to become the frontrunners in the digital world, many precautions have been overlooked and risks underestimated. The realisation that there is a flip side, and that the digital world also offers great potential for exploitation by criminals and others wanting to cause trouble, has come too late.

Cyber incidents are often announced as sensational and dramatic events — massive breaches, with systems and sites becoming inoperable, resulting in sudden consumer inconvenience or damage. The headlines focus on the large-scale events where millions of account details are stolen, reams of confidential information leaked online, intellectual property stolen and systems damaged. This kind of news creates distrust in terms of consumer confidence in the digital world. For the full article click here 



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2 comments:

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